Our Journey with Sweet Potatoes
From Roots to Riches: The Evolution of JYHT Sweet Potato
Explore the milestones that have shaped our legacy in the sweet potato industry, from humble beginnings to international acclaim.
Milestones in Our Sweet Potato Legacy
Trace the pivotal moments that have defined our growth and success in the sweet potato industry.
2000
Foundation in China
JYHT Sweet Potato was established in China, focusing on breeding and processing premium sweet potato varieties.
2005
Product Innovation
Launched a new line of value-added sweet potato products, including frozen fries and purée, expanding our reach to New Zealand and Australia.
2010
Strategic Partnerships
Forged key alliances with major food companies, enhancing our market presence and product offerings.
2017
Cultural Park & Seminar
Opened the Sweet Potato Cultural Park in Beijing and hosted an international seminar, solidifying our role as industry leaders.
2019
Explison
Launched in Montreal; proudly supporting the local restaurant scene.
2025.10
Business Expansion into the Greater Toronto Area (GTA)
Expanding our reach through collaborations with top local grocery providers like foodsup and TFI Foods.
2026.04
See You at SIAL 2026!
Expanding our network and collaborating with major industry players and food service giants to drive business growth.
Our Humble Beginnings
In August 2000, JYHT Sweet Potato was born in China with a clear vision: to revolutionize the sweet potato industry through innovation and quality. Our initial focus was on breeding superior sweet potato varieties and developing advanced processing techniques. This dedication laid the groundwork for our future success, allowing us to introduce premium products to the New Zealand market and beyond.
Product Development and Expansion
In the early 2000s, JYHT Sweet Potato embarked on an ambitious journey to revolutionize the sweet potato industry. We introduced a diverse range of value-added products, including frozen Japanese-style sweet potato fries, IQF sweet potato chunks,purée, and snack-sized baby sweet potatoes. These innovations not only catered to the evolving tastes of consumers but also positioned us as pioneers in the market. Our strategic export initiatives to New Zealand and Australia garnered significant acclaim, particularly among high-end dining establishments such as pizza restaurants and steakhouses.
International Market Expansion
Our commitment to quality and innovation propelled our products into international markets, where they received strong recognition. By focusing on premium offerings, we successfully captured the attention of mid-to-high-end market segments, establishing a robust presence in the global sweet potato industry. Our dedication to excellence continues to drive our growth and expansion efforts.
Strategic Partnerships
Over the years, JYHT Sweet Potato has forged invaluable partnerships with industry leaders, enhancing our growth trajectory. Collaborations with esteemed companies like Daoxiangcun(稻香村) and Beijing Red Snail Food Co., Ltd(北京红螺食品有限公司) have been instrumental in expanding our reach and capabilities. Our alliance with Mr. Pizza in South Korea and Holiland(好利来) as a mashed sweet potato supplier exemplifies our commitment to building long-term relationships that drive mutual success. These partnerships have not only strengthened our market position but also enriched our product offerings.
Sweet Potato Cultural Park
In 2017, JYHT Sweet Potato took a significant step forward by establishing the Sweet Potato Cultural Park in Beijing. This innovative agricultural hub integrates sweet potato cultivation, processing, and sales, serving as a beacon of industry advancement. The park hosted the prestigious China-Japan-Korea Sweet Potato Industry Seminar, attracting leading researchers and institutions. By fostering collaboration and knowledge exchange, the park has solidified our role as a leader in sweet potato innovation and academic-industry partnerships.
Fostering Innovation and Collaboration
The Sweet Potato Cultural Park stands as a testament to our dedication to advancing the sweet potato sector. It serves as a platform for groundbreaking research and development, bringing together experts from China, Japan, and South Korea. Through this initiative, we continue to drive innovation and strengthen our position as a hub for academic and industry collaboration, ensuring a bright future for the sweet potato industry.
North American Expansion
Canadian Subsidiary Launch
In 2019, JYHT Sweet Potato marked a significant milestone with the establishment of our Canadian subsidiary, Les Aliments Jingyang Hetian Canada Inc., in Montreal. This strategic move was aimed at enhancing our distribution capabilities and meeting the growing demand for premium sweet potato products in North America. By setting up local cold storage facilities, we ensured the freshness and quality of our offerings, catering specifically to the Canadian foodservice sector. Our focus on delivering top-notch frozen sweet potato products has allowed us to penetrate the market effectively, serving restaurant chains and specialty food distributors with excellence.
Continued Growth in Canada
Expanding Product Range and Partnerships
JYHT Sweet Potato continues to thrive in the Canadian market, driven by our commitment to quality and innovation. Our core products, including the versatile purple sweet potato purée, skin-on Japanese-style sweet potato fries, and whole roasted sweet potatoes, are readily available at our Brossard cold storage facility. We are actively forging partnerships with local restaurant groups and distributors across Quebec and Greater Toronto Area, ensuring our products reach a wider audience. Our dedication to building strong local relationships is key to our sustained growth and success in this vibrant market.
Explore Our Sweet Potato Delights
At JYHT Sweet Potato, we invite you to discover the exceptional quality and taste of our Japanese sweet potato products. Whether you're a restaurant owner looking to enhance your menu or a distributor seeking premium offerings, our diverse range of products is sure to impress. Contact us today for more information or to explore partnership opportunities that can elevate your business.